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Mobile-First Indexing and Zero Click Searches: Implications for SEO
In the past few years, the digital landscape has undergone a pivotal shift. As searches are no longer confined to a desktop and almost everybody carries a smartphone in their pockets, the internet has become accessible at any time from … Continue reading
Aaron PetersonGoogle’s 2024 Q3 Betas: An Overview of Ground-Breaking AI PPC Tools
2024 has been a significant year in terms of technology rollouts for Google. Starting with the introduction of AI search back in May, the tech giant continued to roll out new technologies, this time within their paid advertising platforms. Google’s … Continue reading
Aaron PetersonTechnical SEO: Development Efforts to Rank Your Site
In the world of SEO, marketers often get hyper-focused on font-end, on-page components of a website. Though factors like keyword relevancy, engaging headlines, and sufficient content all play vital factors in a search engine’s ability to amplify your website, businesses … Continue reading
The Importance of Content-Freshness in SEO
Maintaining a website is a very hands on process, at the surface level it may seem like all you need to do is upload content to your webpage and let the internet take care of the rest. However, if you … Continue reading
Google’s Dominance Declared Illegal: Overview and SEO Implications
Earlier this week, U.S. District Judge Amit Mehta found Google guilty of violating U.S. antitrust laws, ruling that Google had been illegally acting to maintain its monopoly in the online search market. This historic verdict has the potential to significantly … Continue reading