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Largest Password Leak Reveals 10 Billion Passwords
These days cyber security is at the forefront of everybody’s minds. With notable leaks coming from both Google and Shopify in recent months, data security has never been more relevant. Among these leaks the RockYou2024 leak stands out, as it … Continue reading
Aaron PetersonValue-Based Bidding for Google Ads: What it is & How it Works
One of the most prevalent issues that comes along with pay-per-click advertising is avoiding all of the spam leads that come from serving paid ads. Though there are measures experienced digital marketers can take to filter these out, up until … Continue reading
Aaron PetersonGoogle, AI, & SEO: The Present & Future of Search Engine Success
Over the past few years, AI has been all of the rave. As companies like OpenAI, Google, Amazon, and Microsoft continue to increase accessibility to AI tools, there will be many questions to be answered as to how businesses should … Continue reading
What are Google Ads Enhanced Conversions? Adjusting to a Cookie-less World
In a world that is losing online cookies in the near future, first-party data has never been more important than it is today. Cookies are small bits of data collected when you visit a website. Your browser shares this data … Continue reading
Understanding the Google Document Leak and What it Means for SEO
What Happened? In late March an online forum was flooded with thousands of confidential documents. These documents were leaks of Google’s once secret algorithmic details. The content of these leaked documents was confirmed to be both real and true by … Continue reading