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Aaron PetersonSEO for SaaS Companies: Tips & Tricks
In less than ten years, software as a service (SaaS) has grown from a $30 billion industry to a $300 billion one. With the convenience of internet-based applications becoming increasingly important to consumers, economists expect this market to grow into … Continue reading
Aaron PetersonSaving Money With Google Ads Quality Scores & Ad Rank
In the world of digital marketing, few channels are as robust and successful as Google Ads. As a platform with billions of active users, Google’s search engine provides businesses with unprecedented opportunities to reach their target markets. The key to … Continue reading
On-Page vs. Off-Page SEO: How to Balance Both for Results
It’s well known that achieving high rankings on search engine results pages (SERPs) requires a versatile approach. Two of the most important factors that influence your website’s ranking are on-page and off-page search engine optimization (SEO). On-page SEO is optimizations … Continue reading
Mobile-First Indexing and Zero Click Searches: Implications for SEO
In the past few years, the digital landscape has undergone a pivotal shift. As searches are no longer confined to a desktop and almost everybody carries a smartphone in their pockets, the internet has become accessible at any time from … Continue reading
Aaron PetersonGoogle’s 2024 Q3 Betas: An Overview of Ground-Breaking AI PPC Tools
2024 has been a significant year in terms of technology rollouts for Google. Starting with the introduction of AI search back in May, the tech giant continued to roll out new technologies, this time within their paid advertising platforms. Google’s … Continue reading