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SEO for Voice Search: Preparing Your Website for the Future of Web Searches
As technology and the world of online searches continue to evolve, so will search engine optimization (SEO) tactics. It seems that we all have some kind of smart device that has a voice activated assistant like Siri, Alexa, and Google … Continue reading
Aaron PetersonSEO for SaaS Companies: Tips & Tricks
In less than ten years, software as a service (SaaS) has grown from a $30 billion industry to a $300 billion one. With the convenience of internet-based applications becoming increasingly important to consumers, economists expect this market to grow into … Continue reading
Aaron PetersonSaving Money With Google Ads Quality Scores & Ad Rank
In the world of digital marketing, few channels are as robust and successful as Google Ads. As a platform with billions of active users, Google’s search engine provides businesses with unprecedented opportunities to reach their target markets. The key to … Continue reading
On-Page vs. Off-Page SEO: How to Balance Both for Results
It’s well known that achieving high rankings on search engine results pages (SERPs) requires a versatile approach. Two of the most important factors that influence your website’s ranking are on-page and off-page search engine optimization (SEO). On-page SEO is optimizations … Continue reading
Mobile-First Indexing and Zero Click Searches: Implications for SEO
In the past few years, the digital landscape has undergone a pivotal shift. As searches are no longer confined to a desktop and almost everybody carries a smartphone in their pockets, the internet has become accessible at any time from … Continue reading