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Aaron PetersonSaving Money With Google Ads Quality Scores & Ad Rank
In the world of digital marketing, few channels are as robust and successful as Google Ads. As a platform with billions of active users, Google’s search engine provides businesses with unprecedented opportunities to reach their target markets. The key to … Continue reading
On-Page vs. Off-Page SEO: How to Balance Both for Results
It’s well known that achieving high rankings on search engine results pages (SERPs) requires a versatile approach. Two of the most important factors that influence your website’s ranking are on-page and off-page search engine optimization (SEO). On-page SEO is optimizations … Continue reading
Mobile-First Indexing and Zero Click Searches: Implications for SEO
In the past few years, the digital landscape has undergone a pivotal shift. As searches are no longer confined to a desktop and almost everybody carries a smartphone in their pockets, the internet has become accessible at any time from … Continue reading
Aaron PetersonGoogle’s 2024 Q3 Betas: An Overview of Ground-Breaking AI PPC Tools
2024 has been a significant year in terms of technology rollouts for Google. Starting with the introduction of AI search back in May, the tech giant continued to roll out new technologies, this time within their paid advertising platforms. Google’s … Continue reading
Aaron PetersonTechnical SEO: Development Efforts to Rank Your Site
In the world of SEO, marketers often get hyper-focused on font-end, on-page components of a website. Though factors like keyword relevancy, engaging headlines, and sufficient content all play vital factors in a search engine’s ability to amplify your website, businesses … Continue reading