Menu 
Brendan EganAn Introduction to “Dark Traffic”
Millions of companies rely on Google Analytics to tell them what’s working and what’s not on their websites. Using Google Analytics, marketers are able to see where traffic is coming from and which marketing efforts are leading to the most … Continue reading
Brendan EganWhy Keyword Research Is Critical To Your Blogging Strategy
Adding a blog to your business’s website can help you establish yourself as a thought leader within the industry, drive traffic to your website, and of course, improve your SEO. But, you shouldn’t just write about the first topics that … Continue reading
Brendan EganTips For Writing A Blog Post People Actually Want to Read
According to HubSpot, the average marketer spends between 1-2 hours writing a 500-word blog post. That’s a lot of time spent on a single blog post—and it all goes to waste if you write a blog that no one is … Continue reading
Brendan EganHow Important Are Online Reviews For SEO?
By now, you’ve probably been told time and time again that you should be monitoring your online reviews so you can manage your brand’s reputation. But, reputation management isn’t the only reason why online reviews are important to your business. … Continue reading
Brendan EganHow to Drive Traffic Using Old Content
Researching and writing a blog post can be time-consuming, so you may not have the resources to consistently produce new content for your website. Luckily, you don’t have to create new content in order to keep driving traffic back to … Continue reading