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Google is Cracking Down on Parasite SEO: What is it and How to Navigate this Change
Search engine optimization, or SEO, has always been a cornerstone of driving organic traffic to websites. For years, digital marketers have used various strategies to boost their Google rankings and seat themselves at the top of the search engine results … Continue reading
Boost Your Rankings: Understanding Search Intent for Better SEO
Trying to get your business to rank higher on the search results page? Understanding search intent gives you a leg up on the competition on search engines and attracts the new people who are looking for your product. When we … Continue reading
Reputation Management 2025: The Power of Content, Trust, and Engagement
Having a strong brand identity has always been important, think of McDonalds or Coke, they have had their iconic branding since the start. Building a strong brand has always been important, but in 2025, reputation management is more important than … Continue reading
The Rise of Social Search: How Social Media is Transforming Online Search and SEO
When you think of the Internet you think Google, when you want to search for an answer you “Google” it. For decades, search engines such as Google and Bing have dominated the way we find information online. These platforms have … Continue reading
What YouTube’s TV Shift Means for the Future of Google Ads
In his recent letter to the YouTube community, CEO Neal Mohan announced that viewers are now predominantly using TVs to watch YouTube videos. It’s no secret that the platform’s creators have been increasing their production value and expanding their studios … Continue reading