The Right Way To Start An SEO Campaign

January 30, 2013
Brendan Egan

Every week I speak with dozens of small business owners who are either looking to start their very first SEO campaign or who are already doing an SEO campaign with another company but considering switching because they are unhappy for … Continue reading

How Can I Attract More Long Tail Traffic?

January 9, 2013
Brendan Egan

All over the internet there’s ads popping up saying “SEO is Dead” or “This is the end of the SEO industry” however that really couldn’t be further from the truth.  The reality is as long as there are search engines like … Continue reading

Kicking Off 2013 With Better Online Marketing

December 27, 2012
Brendan Egan

Towards the end of the year and beginning of the new year, nearly everyone makes some sort of new years resolution.  And for many businesses, that resolution is to be smarter in how they do business and more specifically be … Continue reading

Projected Google Search Changes For 2013

December 20, 2012
Brendan Egan

2012 has brought with it numerous Google search engine ranking algorithm changes, perhaps the largest being a project that goes by the code name “Penguin” focusing on fighting webspam, over-optimized sites, and other lower quality websites.  However as we are … Continue reading

The Power Of Niche Referral Traffic

December 18, 2012
Brendan Egan

When it comes to online marketing, there’s typically three main ways a website can receive traffic: Search Engines: Both free organic traffic as well as paid or pay-per-click traffic Direct Traffic: People who directly type your website into the address … Continue reading

Is A Quote Considered Duplicate Content?

December 11, 2012
Brendan Egan

With the Google Panda update that first rolled out about 1.5 years ago, everyone is extremely concerned about duplicate content on their websites or blogs.  Duplicate content these days is like a search engine death penalty, resulting in dramatic drops … Continue reading

Focus On Writing Your Highest Payoff Blog Content

December 6, 2012
Brendan Egan

We often receive emails from clients or discuss with them during monthly calls their content strategy for their website.  After all, content is an integral part of any online marketing or SEO campaign these days.  And they often understand that … Continue reading

Building SEO Links vs. Earning Real Links

December 4, 2012
Brendan Egan

Over the last several years, we’ve seen numerous Google updates roll out to focus on quality.  Perhaps the two largest quality based updates in Google history were the Panda update in 2011 and Penguin update in 2012. A Brief SEO … Continue reading

How Referrals & SEO Create A Killer Marketing Strategy

November 29, 2012
Brendan Egan

No matter what type of business you have, the absolute best form of marketing is and always will be gaining referrals.  However as any business owner knows, getting referrals isn’t always an easy thing.  In this article we’ll talk about … Continue reading

Using Email Marketing To Improve Your Lead Generation

November 27, 2012
Brendan Egan

Email marketing has existed for almost as long as the internet itself, but for years it has been done improperly and today is still done improperly by most companies.  In this article we’re going to discuss how email marketing really … Continue reading

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